“[Barry] Schwartz has divided people into two groups: satisficers & maximisers. A satisficer is someone who chooses products or services that are “good enough”, while a maximiser is someone who is always trying to get the very best product. Interestingly, the satisficer is usually happy with their choice, while the maximiser is seldom happy, often regretting their purchase. The maximiser experiences agony when some small part of what they consider “the best” is not available, while the satisficer enjoys life more without the constant angst of decision-making.”
- Gala Darling
- Gala Darling