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"Jimmyjane’s conceit is to presuppose a world in which there is no hesitation around sex toys...."

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“Jimmyjane’s conceit is to presuppose a world in which there is no hesitation around sex toys. Placing its products on familiar cultural ground has a normalizing effect, Imboden believes, and comparing a vibrator to a lifestyle accessory someone might pack into their carry-on luggage next to an iPad shifts people’s perceptions about where these objects fit into their lives.”

- an article on sex toy company Jimmyjane

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